Alison Lemon, REALTOR® | Primary 703.999.8169 | Office 540.371.7653

alison.lemon@penfedrealty.com | alisonlemon-realtor.com

 

As a licensed REALTOR®, I bring genuine care to every client relationship. I understand that buying or selling a home is an emotional process, so I go above and beyond to offer steady support, honest guidance, and hands-on help when needed, always treating my clients’ transactions as if it were my own. I approach every property with full transparency—pointing out the strengths, challenges, and realistic solutions. Highly detail-oriented, I personally manage paperwork and stay closely involved at every stage of the transaction, ensuring accuracy and momentum. This careful approach allows me to price homes correctly, research the market thoroughly, and guide each deal efficiently while keeping my clients’ best interests front and center.

 

Proudly serving Fredericksburg, Spotsylvania, Stafford, Orange, and Prince William Counties. 

 

BUYER SERVICES:

· Personalized guidance to determine your priorities 

· Drawing upon market knowledge and research to find the right home

· Negotiating requests and offers 

· Coordinating contracts and documentation 

· Delivering support after the sale

 

SELLER SERVICES:

· Researching the local real estate market 

· Preparing and staging home to sell

· Deciding accurate asking price for maximum profit in shortest time frame 

· Identifying the key selling points 

· Comprehensive, strategic marketing of your home to potential buyers 

· Negotiating with buyers on your behalf

 

MARKETING STRATEGIES:

· Sourcing leads from expansive network

· High-resolution video tours and photography

· Open houses

· Comprehensive social media marketing campaign

· Individual property website

· Direct mailers and door hangers/flyers

· Utilizing the Multiple Listing Service (MLS) 

· Syndicated listing on 350 high-visibility websites

 

EDUCATION:

· B.A. English and Communication, Cabrini College

· Accredited Buyer's Representative

· Military Relocation Professional

· Pricing Strategy Advisor 

· Luxury Home Collection Specialist

 

MEMBERSHIPS:

· Fredericksburg Area Association of REALTORS®

· National Association of REALTORS®

 

AWARDS:

· President’s Circle, 2024

· Leading Edge Award, 2025  

 

COMMUNITY SERVICE:

Secretary for Riverbend Lacrosse Booster Club